Prichard+Committee+Social+Media

Tuesday, Sept. 13, 2011 Prichard Committee Headquarters, Lexington, KY

Justin Bathon, Scott McLeod,

Short URL: [|http://bit.ly/socialprichard]

To Do:
 * 1) Work on channeling the website directly to the users + getting fresh relevant content
 * 2) Setting up a parent blog aimed directly at SBDM members as an entry point to parent advocacy
 * 3) Setting up a statewide education reform group blog with Kentucky education leaders.

**Agenda:**

 * 1) Initial Thoughts
 * 2) Who we are
 * 3) Who are you?
 * 4) (What business are you in? Who are your customers? What do they want/need?)
 * 5) Who are all of these?
 * 6) //Prichard Committee,//
 * 7) //CPL,//
 * 8) //CIPL,//
 * 9) //Strong Start, and//
 * 10) //ReadyKy//
 * 11) Same v. Different? How is gen. public supposed to know?
 * 12) Quickly, Why Do We Care?
 * 13) Ask
 * 14) Newspapers | [|Encyclopedias] | [|Music Producers] | etc.
 * 15) Schools are changing too.
 * 16) Some examples. [|iTunesU]
 * 17) Findable
 * 18) Everything has already moved to the web
 * 19) Invisibility = Irrelevance
 * 20) Search v. Find (search engines v. word of mouth)
 * 21) Subscribable
 * 22) Places to be found (see below)
 * 23) Social
 * 24) Relationships
 * 25) Personalized
 * 26) Real Human Connections
 * 27) People want you to help them, not sell them
 * 28) Gimmicks v. utility. Examples.
 * 29) Cost/Time Barriers
 * 30) Members only, passwords, info requests, creative commons
 * 31) Remarkable
 * 32) Remarkable content
 * 33) Help them find things they didn't even know they needed
 * 34) Creating evangelists & giving them the mic
 * 35) Tips
 * 36) You have to put in the time - hustle
 * 37) Automate when possible/appropriate
 * 38) Partner
 * 39) The more you control, the less you're trusted
 * 40) It's their community, not yours
 * 41) Helpful content and authentic content will win in the long run
 * 42) Distribute the load
 * 43) Be patient

**More Tools:**
Tools to consider Monitoring tools Start thinking mobile E-mail marketing ** RESOURCES  ** Social media videos Blogs you should be reading Great books Other books to consider
 * 1) Photos: [|Flickr] (including tags), [|VoiceThread], [|Animoto]
 * 2) Audio podcasts: [|BlogTalkRadio]
 * 3) Slideshows: [|SlideShare]
 * 4) Videos: [|uStream], [|Vimeo]
 * 5) Conference backchannel: [|CoverItLive], [|Twitter hashtags]
 * 6) [|LinkedIn]
 * 7) Create own social network: <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Ning]
 * 1) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Google Alerts]
 * 2) [|Google AdWords]
 * 3) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Twitter search]
 * 4) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Google Analytics]
 * 5) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Bit.ly]
 * 6) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Feedburner]
 * 7) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Google Reader]
 * 8) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|HootSuite]
 * 9) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|PostRank]
 * 10) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Technorati]
 * 11) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Compete]
 * 12) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Alexa]
 * 13) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Google keyword tool]
 * 1) <span style="background-color: transparent; background-color: transparent; font-size: 12px; font-size: 12px; vertical-align: baseline; vertical-align: baseline;">Mobile devices are increasingly dominating how we access the Web
 * 2) <span style="background-color: transparent; background-color: transparent; font-size: 12px; font-size: 12px; vertical-align: baseline; vertical-align: baseline;">Are you set up for iPads? iPhone, Andrsoid, and other smartphones?
 * 3) <span style="background-color: transparent; background-color: transparent; font-size: 12px; font-size: 12px; vertical-align: baseline; vertical-align: baseline;"><span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Augmented reality] is growing fast
 * 4) <span style="background-color: transparent; background-color: transparent; font-size: 12px; font-size: 12px; vertical-align: baseline; vertical-align: baseline;"><span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Location-based services] are growing fast
 * 5) <span style="background-color: transparent; background-color: transparent; font-size: 12px; font-size: 12px; vertical-align: baseline; vertical-align: baseline;">Should you <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|create your own mobile phone app?] (see also <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|iSites] )
 * 1) <span style="background-color: transparent; background-color: transparent; font-size: 12px; font-size: 12px; vertical-align: baseline; vertical-align: baseline;"><span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|AWeber] or <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Constant Contact]
 * 2) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Constant Contact guide to e-mail marketing]
 * 1) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Seth Godin on standing out]
 * 2) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media in plain English]
 * 3) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media revolution 2]
 * 4) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media ROI]
 * 5) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media marketing in 3 minutes]
 * 6) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The holy trinity of social media marketing]
 * 7) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media marketing done right at Boloco Burrito]
 * 8) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The value of influence]
 * 9) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media and SEO 2.0 explained]
 * 10) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|What is social media?]
 * 11) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media revolution 2010]
 * 12) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media statistics and facts 2010]
 * 1) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Seth Godin]
 * 2) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Mashable]
 * 3) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Problogger]
 * 4) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Copyblogger]
 * 5) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Soshable]
 * 6) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Scott Monty]
 * 7) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Some more to consider]
 * 8) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Also check out these]
 * 1) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Meatball sundae]
 * 2) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Permission marketing]
 * 3) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Groundswell]
 * 4) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The new rules of marketing and PR]
 * 5) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The social media bible]
 * 6) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Social media marketing an hour a day]
 * 7) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The cluetrain manifesto]
 * 8) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|What would Google do?]
 * 9) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Trust agents]
 * 10) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Twitterville]
 * 1) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Word of mouth marketing]
 * 2) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Crush it!]
 * 3) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The whuffie factor]
 * 4) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The new community rules]
 * 5) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Twitter power]
 * 6) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Inbound marketing]
 * 7) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Six pixels of separation]
 * 8) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Putting the public back in public relations]
 * 9) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Marketing 2.0]
 * 10) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|World wide rave]
 * 11) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Get seen: Online video secrets]
 * 12) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The new influencers]
 * 13) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Web analytics an hour a day]
 * 14) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Web analytics 2.0]
 * 15) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Landing page optimization]
 * 16) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|Always be testing]
 * 17) <span style="background-color: transparent; color: #336699; font-size: 12px; text-decoration: none; vertical-align: baseline;">[|The social media marketing book]